Work: New Way Out (Website), Gentle Cuts (Identity), Josephine Bergqvist (Website), Happy Organ (Concept design), HSTN - Eldflugor (Music video), Dress a fascist (Illustration/poster), IKB (Editorial Design), World Tour - Believe (Covert art), Lipsync (Music video/song), Albin 2000 - Golden Glocken (Covert art).

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Identity for furniture exhibition New Way Out at the Stockholm Furniture Fair for Beckmans College of Design.

Following the theme "urban nomads", the graduates of Beckmans College of Design's Product Design program explored the world of outdoor furniture and its requirements for flexibility.

With this in mind, the identity contained elements from chroma keying as a symbol and a tool for changing the environment of the furniture, present in the website, the printed matters and the exhibition itself.

My work mainly revolved around the website. It was built up with a scroll based navigation where 3D renderings of each furniture could be rotated 360 degrees by simply scrolling down the site.

Made in collaboration with my classmates from the Visual Communication program at Beckmans College of Design.

New Way Out

Identity for furniture exhibition New Way Out at the Stockholm Furniture Fair for Beckmans College of Design. Read more →

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Gentle Cuts is a music blog created and maintained by Albin Karlsson and Tobias Gerhardsson. The main purpose of the blog is to display hidden gems in the music world, regardless of genre.

Over time, the blog has evolved into a club, a display for mixes and artwork for those mixes made by inspiring crate diggers, artists and friends, as well as a clothing shop with t-shirts and sweatshirts working as merchandise for the blog.

Gentle Cuts

Identity for music blog Gentle Cuts. Read more →

Josephine Bergqvist

Work-in-progress-website for fashion creator Josephine Bergqvist.

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Happy Organ is an interactive music machine built together with Alf Arén and Jakob Smedhagen for Happy Ears launch party and its 2.0 earplug.

With a focus on music-oriented events, we wanted to create something that would make people interact with each other. The result was a home-built organ built using plywood, drain pipes and tiny portable speakers.

To capture the moments of the evening, a camera was installed in the organ that took a photo every minute of the people interacting with the instrument during the launch party.

Happy Organ

Organ built for Happy Ears. Read more →

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Music video for R&B artist HSTN.

Drawn and painted mainly with markers, pencils and acryllic paint frame-by-frame. Then refurbished and edited with digital effects.

The idea and vision for the music video came to me when living with my parents in the norhtern parts of Sweden. I often took long walks with my parent's dog at night and felt intruiged during the production process by the highway going by our house and the shining stars leading our way.

Watch the video at Vimeo.

HSTN - Eldflugor

Music video for R&B artist HSTN. Read more →

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Pedagogical visualization of my own thoughts regarding the swedish xenophobic political party Sverigedemokraterna's calculated and populistic change of clothing style and aesthetics in general among its party officials.

Dress a fascist

Illustration/poster. Read more →

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Exhibition catalog made as an assignment at Beckmans College of Design. The brief was to make a exhibition catalouge for Yves Klein’s exhibition at Moderna Museet in Stockholm.

IKB is the name of Yves Klein’s famous blue color, carefully designed by Yves Klein himself. The idea was to create an exhibition covering the complete works of Yves Klein and to use and "isolate" the IKB color throughout the design for the exhibition.

The IKB color was printed on plexiglass and placed as "chapter starters" in the catalog for the reader to pull out and observe with the color and the work present as itself, with as little context as possible.

Concept and design made in collaboration with Denise Hedström and Sebastian Örtegren.

IKB

Catalog for Yves Klein exhibition. Read more →

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Identity for furniture exhibition New Way Out at the Stockholm Furniture Fair for Beckmans College of Design.

Following the theme "urban nomads", the graduates of Beckmans College of Design's Product Design programme explored the world of outdoor furniture and its requirements for flexibility.

The identity for the exhibition

World Tour - Believe

Cover art for World Tour - Believe. Released on Cascine.

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Music video/song made in collaboration with Alf Arén. The lyrics was constructed by reading iranian artist Googoosh's lips from an original music video.

The original song was muted and a new song was composed over the music video with the interpreted lyrics added to it. The project was an experiment exploring an alternative way to write lyrics and music using an existing expression (the movement of the lips) as a guideline for the final result.

Lipsync

Music video/song made from reading lips. Read more →

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Identity for furniture exhibition New Way Out at the Stockholm Furniture Fair for Beckmans College of Design.

Following the theme "urban nomads", the graduates of Beckmans College of Design's Product Design programme explored the world of outdoor furniture and its requirements for flexibility.

The identity for the exhibition

Albin 2000 - Golden Glocken

Cover art for Albin 2000 - Golden Glocken. Download on Bandcamp.